BREATHE- Simple Name Says Volumes about Dry Salt Therapy
What are your four locations and the dates that each one opened?We opened our first location at 7th Avenue and 53rd Street within Better Health Chiropractic in January of 2014. The next location opened in May of 2014 within Oasis Day Spa at Park Avenue and 32nd Street. The next two spots were in Westchester County- Dobbs Ferry and Katonah.
Tell me about your recent rebranding from Breathe Easy to Breathe. What has changed besides the name?Our strategy behind the recent rebranding was to communicate to the consumer the extraordinary experience they will receive at Breathe. We are about supporting the well-being of our clients in a luxurious and unique environment. A salt room is like nothing they’ve ever seen or experienced before—and we are the only salt rooms in the NYC area. Not only do we offer dry salt therapy for respiratory and skin health, but you’ll also find offerings of meditation, yoga, Reiki, sound baths and more.
How do the salt rooms help with flu and cold season?Dry salt therapy assists in alleviating the symptoms of many respiratory conditions. It is particularly effective when dealing with colds and flus. First and foremost, salt’s natural healing qualities are antiinflammatory, antiviral, antibacterial and antifungal. The drying mechanism of salt will clear mucous from the nasal and sinus passages. In addition, the antiviral qualities will help destroy these viruses. Salt’s antibacterial effects prevent a worsening of symptoms into sinusitis, and its anti-inflammatory quality helps prevent these viruses worsen into bronchitis, asthma or pneumonia.
Dry salt therapy is very effective as a preventative against the cold and flu, as it will kill viruses before they become an issue. For this approach, it’s ideal to visit about twice a week. But once the cold and flu are active, daily use of dry salt therapy may significantly shorten the duration and severity of the illness. This therapy is recommended for everyone who breathes. There are no side effects.
Tell me about other services at Breathe.Our Park Avenue and Dobbs Ferry locations have salt beds. This method ofadministering dry salt therapy is a more private experience. Whereas our salt rooms hold approximately eight people, the beds are for those who may need a shorter, more concentrated session. In addition, a salt bed is ideal for those who suffer from skin conditions such as eczema or psoriasis. Because of the bed’s privacy, a client will feel comfortable taking off a piece of clothing to expose the patch of irritated skin. In a typical salt room session, clients wear their street clothing.
Breathe’s Westchester locations have an adult room and a kids’ room. Recognizing children’s vulnerability to colds, asthma and other respiratory conditions we created a beach-like environment with salt crystals, pails, shovels and other toys.
What’s your connection with yoga? Tell me about the yoga classes offered in the salt rooms.I have been practicing yoga my whole adult life, and in 2000 I became certified to teach yoga. I then studied for 10 years to become a certified yoga therapist. In addition, I owned and directed the Yoga Sanctuary in Mamaroneck for 12 years.
As part of our services at Breathe, I created Salty Yoga, which is a fairly typical yoga class with a focus on the anatomy of breath and how to enhance an individual’s ability to breathe. During this class, salt is being aerated into the room. I use postures to stretch and strengthen the main muscles of respiration. In addition, I use visualization and breathing techniques to increase the lungs’ capacity to inhale and exhale. When clients learn these skills, they can then fully maximize the effects of the dry salt therapy.
We are currently offering Salty Yoga at Park Avenue and Katonah and plan to offer it at our Dobbs Ferry location soon.
Breathe is located at 1 Park Ave. (212-725-1138) and 825 7th Avenue (212-956-5920) in addition to its two locations in Westchester. For more info, visit BreatheSaltRooms.com.