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Natural Awakenings New York City

Be Beautiful, Be Free Campaign Launches in Support of Safe Cosmetics

Green Changes – a fresh collection of organic, fashion T-shirts partners with Pleasant Wayne – Eco Activist and spokes model for The Campaign For Safer Cosmetics (CFSC). With a mutual dedication to our earth and our future they have created a 100% organic cotton Fashion T-Shirt designed to direct people to the educational mission of the The campaign, Be Beautiful. Be Free. aims to raise awareness for the need to use cosmetics and personal care products that are free from dangerous chemicals. 

The design of the T-Shirt features a luscious set of lips and the message “Be beautiful. Be free.” This fashion T-shirt will join the Green Changes product line already available in select Whole Foods Markets in the Mid-Atlantic Region, and can also be customized with a Salon, Spa or Specialty Retailer’s logo for wholesale purchase. 

Empowered by Green Changes founder Justine Kawas, Pleasant Wayne’s dedication to the cause, and artwork from LaVO Marketing and Design, the Be Beautiful. Be Free. campaign is a shapely and eco-chic way to plant a seed in the community and create a local movement to show people that going green truly effects change. 

Green Changes was founded with the commitment to educate, engage and empower the community with the ability to make a difference through the use of their products, marketing alliances and natural resources. This eco-chic team of passionate activists is a continued example of Green Changes’ intention. 


For retail, wholesale and custom opportunities, contact [email protected]  Both Justine Kawas and Pleasant Wayne are available for interviews and can be reached at  [email protected] or [email protected] 



     Jutine Kawas                                                                                        Pleasant Wayne