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Natural Awakenings New York City

Natural Toothpaste Debate

By Samantha Alexander

Many people are increasingly aware of what we are putting in and on our bodies. The worldwide market for natural and organic personal care products, including oral care, is projected to reach $22.3 billion in 2024, from $15.5 billion in 2019, but the expanding has led to misleading claims and labeling. Personal care products are largely unregulated, the U.S. Food and Drug Administration does not require safety testing of ingredients in personal care products and federal law to ensure that personal care products are safe has hardly changed since 1938.

In November 2019, legislation was introduced for a Natural Cosmetics Act that would define the term “natural” as it relates to personal care products and give the FDA authority to enforce the new requirements.. Senator Dianne Feinstein explains, "Every American comes into contact with personal care products every day. Families trust that these products are safe, but unfortunately, many ingredients have never been independently evaluated." According to Environmental Working Group President Ken Cook, "Most consumers would be shocked to learn that cosmetics companies can put just about any chemical in cosmetics, no matter how dangerous.”

Without government oversight, the consumers bear the responsibility of knowing that the personal care products they choose are safe and ensuring that natural labeling accurately reflects the ingredients in those products. 

CEO and founder of SprinJene, Dr. Sayed Ibrahim, himself a chemist, combines science and nature to provide a safer alternative to other “natural” oral care options. SprinJene does not contain undesirable ingredients. Among some of its innovative ingredients is black seed oil, which has numerous health benefits, such as preventing inflammation to help prevent gum disease. It also helps the zinc in SprinJene bind to the teeth long after use, providing natural antibacterial properties to prevent cavities. Another ingredient is coconut oil. The practice of oil pulling is an ancient and longstanding tradition in oral care. Unlike other brands, even the silica in SprinJene is unique. Its fine, round shape is safer on enamel than the more common coarse silica in most toothpaste. SprinJene has fluoride and fluoride-free options. All products are made in the United States and are certified to be Kosher, vegan, Halal, gluten-free and cruelty-free.

For more information, call 732-640-1830, email [email protected] or visit