As a result of its partnership with Just Goods, Inc., the Norwegian Cruise Line will replace single-use plastic bottles across its fleet by January 1, 2020, beginning with the Norwegian Encore. The company’s ships will feature JUST, which is 100 percent spring water in a plant-based carton made of 82 percent renewable materials from trees grown in responsibly managed forests. The cap and shoulder are made from a sugarcane-based plastic. It’s refillable and recyclable.
Just Goods, located in Glens Falls, New York, has a global presence with bottling facilities in New York, Northern Ireland and Australia, allowing the company to meet demand around the world without shipping water from a single production source. It plans to replace more than 6 million single-use plastic bottles every year. CEO Ira Laufer says, “The company is pushing the boundaries of what’s always been done because it knows we all need to do better.”