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Natural Awakenings NYC & Long Island

Meet Reader, Selmin Karatas 

Life’s mission: My father and I started a family business called Kazani Hair Care. These clean beauty products are made from age-old recipes and plant-based ingredients that nourish the scalp and make your hair look lustrous and healthy. My mission is to enhance women’s and men’s self-confidence and create sustainability for future generations as we donate part of our proceeds to the International Union for Conservation of Nature. I am dedicated to the preservation of plants around the world.

Work: I’m the owner of Kazani Hair Care (

Proudest achievements: I’ve been playing piano since I was 9, and I attained a certificate from the Royal School of Music in London. I attained a certificate from Columbia Business School this summer. Another proud achievement is when my customers rave about how happy they are and how confident they feel with my products.

Expectations for the future: My goal is to continue conserving plants around the world for future generations.

Favorite app: Shazam

Favorite websites:,,,

Local causes supported: I support International Union for Conservation of Nature (

Favorite thing about Natural Awakenings: It recommends simple and holistic solutions for a healthier you without the use of medicines. For instance, I read an Natural Awakenings article about how calorie restriction slows aging, and now I follow that guideline.

Most frequented healthy food restaurant: I shop for groceries at The Health Nuts Store, and I dine at sweetgreen and fresh&co.

How do you invest in your community? I help my neighbors' children with their schoolwork. I used to be a member of the Rotary Club. I also donate Kazani products for charity events.

Favorite quote: “Imagination is more important than knowledge."—Albert Einstein

What are you doing to be the change you want to see in the world?

I’m creating clean hair and skin products because I want people to use beauty products that don’t compromise their wellness.

ATTENTION NATURAL AWAKENINGS READERS – We want to spotlight one of you in the next edition. Please email [email protected] to learn more.

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